One of the big things that bloggers are supposed to ask themselves is, “Who/What is my audience?”
This is usually the start of why they are in the business of blogging. This also tailors the content that is produced. Sure, there are personal blogs of one’s life out there (mine has been one thus far), but they almost never get very much attention.
I’ve struggled with this question pretty much ever since I first started this WordPress years ago. Why do I blog? Whom do I want to read this?
I used to think of blogging as keeping an online diary. My first one was a Xanga back in 2004, then onto Myspace as that became big my last two years of high school. Then I moved to Facebook Notes, and finally, to here. At the end of the day though, I only have 17 posts that have survived the test of time on here since 2010, and that’s not much to speak for over the course of 4 years.
It’s very difficult for me to publish a post here, mainly because I feel obligated to put on a “professional” hat before I can write on here. I’ve been informally blogging on Tumblr for the last few months now, and it’s been great, but it’s harder to look back on those posts, and even more so as time passes. My initial concept of an online diary has become the primary purpose of my Facebook account. I track all my life events on there, post articles I read during each day, and keep a microblog of my travels and day-to-day life.
I think in an ideal world this can be a place for me to express my thoughts, my beliefs, and more in long form, since a blog post here should be too long to be a facebook status. This leads me back to my original question, who is my audience? Who would listen to the ramblings of a nobody from Wisconsin that plans to move to Vermont in a few months? What makes my thoughts important enough to post on the internet and have them forever connected to my name and reputation?
Furthermore, what types of thoughts should I write about? Some time ago, I was criticized for having all aspects of my personality on display via my Twitter and LinkedIn, ect. To rectify this problem, I created an alter-ego online identity, and moved the “less publicly desirable” parts of myself to that person. It’s been very liberating, being semi-anonymous and able to speak with zero filter while I am online as this alternate version of myself. I’m not the only person in the world who has done this, of course. Again I apply my question to that profile, who is the audience to that identity?
My primary inspiration for blogging is from the movie, The Social Network, and how the fictional Zuckerburg blogs as he creates Facebook. I thought of myself as the type to always have this blog open in a tab online and constantly writing. That very obviously hasn’t happened. And I think I finally stopped expecting myself to do that. I don’t want to blog because I feel obligated to, but rather because I choose to, very similar to the position I take when it comes to my interest in theater & stage management.
To answer the question, my audience isn’t defined. And probably won’t be for a long time. I don’t have 10,000 expectations for this blog anymore, but simply to use it more. Because I don’t have a definition for what type of content I’m going to post here, it’s impossible to determine who should read this blog. It is with that knowledge that I am content with the “less than one pageviews per day” status.